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Die Idee ist die Moral der Werbung: Gespräche mit Bob Hoffman, Rory Sutherland, Dave Trott; Essays über Howard Luck Gossage, „Mad Men“, Native Advertising (German Edition)

Penned By Dominik Imseng
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Die Idee ist die Moral der Werbung: Gespräche mit Bob Hoffman, Rory Sutherland, Dave Trott; Essays über Howard Luck Gossage, „Mad Men“, Native Advertising (German Edition)

Penned By Dominik Imseng
4.85 23,523 Ratings
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Editor's Note:
Von der Botschaft zum Content, von der Zielgruppe zur Community: Kaum eine Branche ist so im Wandel wie die Werbung – und kaum eine Branche so unbekannt. Der Schweizer Werber und Journalist Dominik Imseng fühlt der Kreativindustrie seit 2006 regelmäßig den Puls, vor allem für die »NZZ am Sonntag«. Er führte Interviews mit Starwerbern wie Alex Bogusky, Amir Kassaei oder Dave Trott, präsentierte den wahren »Mad Man«, erklärte, warum die Werber die Coolness töteten oder warum Apostel Paulus der erste Spin Doctor war. Mit »Die Idee ist die Moral der Werbung« liegen Imsengs Texte nun erstmals gesammelt vor. »Eine wertvolle Lektüre für alle, die den Kampf um Aufmerksamkeit, DIE knappe Ressource in der Welt des 21. Jahrhunderts, besser verstehen wollen – und nichts dagegen haben, sich dabei auch noch bestens zu unterhalten.« (Christoph Zürcher, NZZ am Sonntag) Über den Autor: Dominik Imseng (*1968) arbeitet in Zürich als Werber und Journalist. 2011 erschien von ihm »Think small. The story of the world’s greatest ad« (Full Stop Press). »A fascinating story of how the Creative Revolution really started.« Al Ries (»Positioning. The Battle for Your Mind«)

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Released August 1, 2014
Identifier (ISBN) 32927380
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Dominik Imseng
The Mind Behind the Work
Dominik Imseng

Dominik Imseng is the author of several novels. Originally from the East Coast, they now live in the Midwest with family. In addition to writing, Dominik Imseng enjoys gardening, cooking, and reading way past bedtime. Their work often explores the complexities of everyday life and human relationships.

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Jacob Lewis
Jacob Lewis April 27, 2024
"Masterpiece from start to finish. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
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Stephanie Perez September 08, 2025
"It was adequate. It possessed moments of brilliance, but the narrative felt slightly disjointed ultimately. Unlikely to reread, but a reasonable expenditure of time."
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James Young
James Young February 28, 2025
"Exceeded all my expectations. The prose is exquisite. It’s accessible yet undeniably sophisticated. An effortless 5 stars."
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Sharon Ramirez June 28, 2024
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Sharon Scott February 15, 2025
"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
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Jessica Lewis January 24, 2024
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Emily Nelson March 14, 2024
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Emily Harris
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"I was completely blown away. The author orchestrated a breathtaking finale. Truly a work of art. An absolute must-read for connoisseurs of the genre."
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. Worth every moment spent reading."
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"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
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"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
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"Masterpiece from start to finish. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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"Excellent, though slightly flawed. The middle had a deliberate pace, but the climax was phenomenal. I would highly recommend this to discerning readers."
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
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Paul Walker January 17, 2024
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Charles Anderson
Charles Anderson July 19, 2025
"I was completely blown away. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
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"Honestly one of the most premium reading experiences lately. The prose is exquisite. It’s accessible yet undeniably sophisticated. I will undoubtedly revisit this masterpiece."
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Gary Reyes September 29, 2025
"Took a moment to build, but the payoff was spectacular. The middle had a deliberate pace, but the climax was phenomenal. A very distinguished novel."
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"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. I would highly recommend this to discerning readers."
Laura Anderson
Laura Anderson October 05, 2025
"Absolutely brilliant. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
Michelle Thomas
Michelle Thomas October 03, 2024
"Honestly one of the most premium reading experiences lately. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. A true literary gem."
Andrew Phillips
Andrew Phillips May 05, 2024
"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
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"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
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"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
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"Exceeded all my expectations. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
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"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An effortless 5 stars."
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