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Increíblemente simple: La obsesión que ha llevado a Apple al éxito (Gestión 2000) (Spanish Edition)

Penned By Ken Segall
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Increíblemente simple: La obsesión que ha llevado a Apple al éxito (Gestión 2000) (Spanish Edition)

Penned By Ken Segall
4.85 76,986 Ratings
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Editor's Note:
En Increíblemente simple descubrirá el arte de la sencillez que predicaba el fundador de Apple Steve Jobs y del que es partícipe el autor de este libro, Ken Segall, creador de la campaña publicitaria más recordada de Apple, la icónica "Think different". Con este libro aprenderá la filosofía del:• Think minimal (pensar en mínimo): reducir las opciones al mínimo aporta claridad a una compañía y a sus clientes, tal como Jobs demostró cuando reemplazó más de veinte modelos de producto por una línea de cuatro. • Think small (pensar en pequeño): optar por grupos reducidos de empleados inteligentes para organizar proyectos motiva a los trabajadores y aumenta su productividad.• Think in motion (pensar en movimiento): hacer que los equipos de proyectos estén en constante actividad focaliza el pensamiento creativo en objetivos bien definidos y minimiza las distracciones.• Think iconic (pensar conceptualmente): utilizar una imagen simple y potente para simbolizar el beneficio de un producto o de una idea crea un recuerdo mucho más profundo en la mente del consumidor.• Think war (pensar beligerantemente): practicar la competencia desleal y utilizar todas las armas a su disposición es la mejor forma de asegurarse de que las ideas sobrevivirán indemnes.En definitiva, en esta obra Segall describe la obsesión de Apple por la simplicidad a través de histroias personales fascinantes y nunca antes contadas.Gracias a su ingenio y su perspicacia descubrirá cómo las compañías que aprovechan el poder de lo simple pueden destacar frente a sus competidores, y cómo las personas que lo dominen pueden convertirse en activos fundamentales para sus organizaciones. 

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Length N/A Pages
Language Spa
Released January 1, 2012
Identifier (ISBN) 25777109
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Ken Segall
The Mind Behind the Work
Ken Segall

Ken Segall writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Ken Segall lives with their spouse and a very vocal rescue cat.

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"Exceeded all my expectations. The prose is exquisite. It’s accessible yet undeniably sophisticated. An effortless 5 stars."
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"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
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"Masterpiece from start to finish. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I will undoubtedly revisit this masterpiece."
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"Honestly one of the most premium reading experiences lately. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
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"I was completely blown away. The author orchestrated a breathtaking finale. Truly a work of art. I will undoubtedly revisit this masterpiece."
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"Exceeded all my expectations. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
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"Honestly one of the most premium reading experiences lately. The prose is exquisite. It’s accessible yet undeniably sophisticated. Worth every moment spent reading."
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"Absolutely brilliant. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
Brian Taylor
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"Exceeded all my expectations. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I will undoubtedly revisit this masterpiece."
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"I was completely blown away. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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"A profoundly satisfying read. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
Melissa Anderson
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"A profoundly satisfying read. The prose is exquisite. It’s accessible yet undeniably sophisticated. Worth every moment spent reading."
Richard Roberts
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"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. I will undoubtedly revisit this masterpiece."
Ryan Perez
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"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. A solid 4 stars from me."
Christopher Young
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"I thoroughly enjoyed the elegance of it. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. I would highly recommend this to discerning readers."
James Rivera
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"Took a moment to build, but the payoff was spectacular. The middle had a deliberate pace, but the climax was phenomenal. A very distinguished novel."
Robert Lee
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"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
Karen Rivera
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"Honestly one of the most premium reading experiences lately. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
Donald Edwards
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"A highly sophisticated read. The middle had a deliberate pace, but the climax was phenomenal. Quite impressive overall."
Kevin Sanchez
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. Worth every moment spent reading."
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"I thoroughly enjoyed the elegance of it. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
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"Absolutely brilliant. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
Cynthia Turner
Cynthia Turner July 15, 2025
"Honestly one of the most premium reading experiences lately. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. A true literary gem."
Anthony Reyes
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"I was completely blown away. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
William Green
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"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. A true literary gem."
Ryan Martinez
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"A profoundly satisfying read. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An effortless 5 stars."
David Gomez
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"A profoundly satisfying read. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
Christopher Young
Christopher Young April 17, 2025
"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I am now a lifelong fan of this author."
John Anderson
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"Such a rich narrative. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
William Young
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"Excellent, though slightly flawed. The protagonist was compelling, though some subplots felt slightly overshadowed. A solid 4 stars from me."
Melissa Nguyen
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"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
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"I was completely blown away. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
Amanda Smith
Amanda Smith April 28, 2024
"A profoundly satisfying read. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. A true literary gem."
Sharon Taylor
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"Took a moment to build, but the payoff was spectacular. A brilliant concept executed with flair. Just a few pacing choices I would change. A wonderful companion for a quiet weekend."
Gary Young
Gary Young August 18, 2024
"A very strong entry. A brilliant concept executed with flair. Just a few pacing choices I would change. A solid 4 stars from me."
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"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. An absolute must-read for connoisseurs of the genre."
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Christopher Taylor
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"Excellent, though slightly flawed. It held my rapt attention, even when certain twists were telegraphed. I would highly recommend this to discerning readers."
Betty Johnson
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"An acceptable diversion. The prose was competent, yet the characters lacked the depth I usually seek. Suitable if your reading queue is empty."
Daniel Carter
Daniel Carter March 18, 2024
"I was completely blown away. The author orchestrated a breathtaking finale. Truly a work of art. I will undoubtedly revisit this masterpiece."
Ashley Adams
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"I was completely blown away. I adored how the story unfolded. It kept me captivated without sacrificing elegance. Worth every moment spent reading."
Cynthia Hernandez
Cynthia Hernandez August 31, 2024
"Such a rich narrative. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I am now a lifelong fan of this author."
Sarah Lee
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"Excellent, though slightly flawed. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. I would highly recommend this to discerning readers."
Dorothy Flores
Dorothy Flores July 03, 2024
"Exceeded all my expectations. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
John Lewis
John Lewis June 11, 2024
"Excellent, though slightly flawed. The middle had a deliberate pace, but the climax was phenomenal. Quite impressive overall."
Michelle Hill
Michelle Hill December 07, 2025
"Honestly one of the most premium reading experiences lately. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
Gary Nelson
Gary Nelson May 19, 2024
"Such a rich narrative. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An effortless 5 stars."
Emily Jones
Emily Jones July 01, 2025
"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
John Williams
John Williams October 25, 2024
"Took a moment to build, but the payoff was spectacular. The protagonist was compelling, though some subplots felt slightly overshadowed. A very distinguished novel."
Michelle Jackson
Michelle Jackson July 15, 2025
"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I am now a lifelong fan of this author."
Richard Moore
Richard Moore October 15, 2024
"I find myself somewhat conflicted. It possessed moments of brilliance, but the narrative felt slightly disjointed ultimately. A fair 3 stars."
Anthony Reyes
Anthony Reyes August 25, 2024
"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. An absolute must-read for connoisseurs of the genre."
James Martinez
James Martinez June 19, 2025
"A very strong entry. A brilliant concept executed with flair. Just a few pacing choices I would change. Quite impressive overall."
Amanda Thomas
Amanda Thomas September 08, 2025
"Not entirely to my refined tastes. It possessed moments of brilliance, but the narrative felt slightly disjointed ultimately. Unlikely to reread, but a reasonable expenditure of time."
Ryan Green
Ryan Green August 13, 2024
"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. An effortless 5 stars."
Edward Young
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"A very strong entry. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A very distinguished novel."
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"A very strong entry. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. I would highly recommend this to discerning readers."
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