Discover Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your Best Targets by Carol M. Morgan.
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Overview: Marketing to the Mindset of Boomers and Their Elders is the authors' second book based on insights from their ongoing multiple-client studies on Americans 40 years and older. Beginning in 1989, these studies have been conducted seven times with over 20,000 people in this market. This book includes nine separate segmentation strategies based on attitudes. Data on demographics, behaviors, and Internet and media usage were also gathered.
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Carol M. Morgan is a writer and avid reader based in the Pacific Northwest. Before pursuing writing full-time, they spent over a decade working in education. When not working on their next book, Carol M. Morgan can usually be found hiking with their dog or trying out new coffee shops in their neighborhood.
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Sandra CollinsMay 09, 2024
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
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Dorothy DavisMay 17, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Kimberly EvansNovember 28, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Edward SmithMarch 31, 2024
A solid read. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Anthony GreenJune 26, 2025
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Gary LewisAugust 07, 2025
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Richard TurnerMay 09, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Robert HallOctober 06, 2025
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Ryan MooreJune 24, 2025
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Kevin WalkerJuly 19, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Betty EvansFebruary 10, 2025
I have mixed feelings about this one. It felt a bit repetitive in the middle. Could have been shorter. Just right down the middle.
John AllenJune 09, 2024
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Richard TorresSeptember 26, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Karen CollinsApril 19, 2025
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Deborah TorresSeptember 27, 2025
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Anthony AllenDecember 01, 2024
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Donna BakerSeptember 02, 2024
Took me a few chapters to get into it, but it was worth it. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Thomas RobertsJuly 20, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Andrew GarciaJune 30, 2024
A solid read. I liked the main character, though some of the side plots were just okay. Not bad at all.
Dorothy WilliamsFebruary 04, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Lisa ClarkApril 03, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Christopher LewisJuly 17, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. Still a good book.
Kevin AllenJuly 25, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Michael WilliamsDecember 15, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Still a good book.
Michelle AdamsMarch 04, 2025
An average read for me. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
Daniel PhillipsJuly 03, 2025
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Michael ThomasJuly 26, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
John CollinsFebruary 06, 2025
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Kevin AndersonDecember 10, 2025
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
Jessica ParkerDecember 12, 2025
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Amanda PhillipsApril 28, 2025
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Carol WilliamsJune 17, 2024
I liked it for the most part. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Andrew WhiteSeptember 04, 2025
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Michael RodriguezFebruary 22, 2025
Pretty good overall. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
David RobinsonJanuary 12, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Michelle AndersonSeptember 27, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Edward SanchezSeptember 08, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Mary KingDecember 16, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Paul GarciaApril 14, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Sharon DiazApril 16, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Sandra JohnsonAugust 10, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Charles TaylorJune 15, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
William BakerMay 08, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Nicholas ParkerJanuary 15, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
David BakerJanuary 25, 2024
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Linda ThompsonNovember 24, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Lisa RobertsNovember 18, 2024
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Edward HarrisJune 23, 2024
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Susan TorresNovember 01, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Charles ReyesAugust 18, 2025
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Kimberly GarciaSeptember 11, 2024
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
William YoungSeptember 27, 2024
Not bad, but not my favorite. It felt a bit repetitive in the middle. Could have been shorter. Probably won't read it again, but it was an okay way to pass the time.
Daniel GomezOctober 31, 2025
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Elizabeth WilliamsAugust 19, 2024
I have mixed feelings about this one. Some parts were interesting, while others were a bit of a slog to get through. It's fine if you have nothing else to read.
Eric PhillipsDecember 08, 2025
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Cynthia WilliamsJuly 11, 2024
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
Lisa BakerSeptember 25, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Carol MartinezSeptember 28, 2025
An average read for me. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
Kenneth GarciaJuly 08, 2025
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Barbara NelsonJuly 20, 2025
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Charles TurnerMay 27, 2025
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Karen WalkerNovember 19, 2024
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Edward BakerDecember 09, 2025
Not bad, but not my favorite. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. It's fine if you have nothing else to read.
Kimberly HernandezJuly 04, 2025
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
William BakerMay 30, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Linda SmithMarch 21, 2024
It was okay. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. A generous 3 stars.
Betty JacksonMay 11, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Eric PhillipsJuly 27, 2025
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Sandra CollinsJanuary 25, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Donna GarciaMarch 11, 2025
Pretty good overall. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Ashley SmithAugust 12, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Sharon DiazJanuary 20, 2025
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Jacob JacksonMay 01, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Deborah WhiteAugust 19, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
Thomas ThomasJanuary 15, 2025
It was just alright. It felt a bit repetitive in the middle. Could have been shorter. A generous 3 stars.
Lisa NelsonApril 03, 2025
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Anthony WhiteApril 02, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Stephanie DavisNovember 06, 2025
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
William YoungApril 30, 2024
A solid read. I liked the main character, though some of the side plots were just okay. Not bad at all.
Lisa BakerOctober 22, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Cynthia WilliamsJanuary 23, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Nancy WilliamsSeptember 08, 2025
Pretty good overall. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Sandra SmithMay 18, 2025
Not bad, but not my favorite. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. A generous 3 stars.
Rebecca ClarkNovember 29, 2024
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Thomas LeeOctober 31, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Jennifer WilsonOctober 18, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Anthony GreenJune 20, 2025
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Jessica DavisNovember 11, 2025
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Eric TurnerApril 20, 2024
Not bad, but not my favorite. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. It's fine if you have nothing else to read.
Donna ThomasJune 26, 2024
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. A generous 3 stars.
Richard AndersonFebruary 02, 2024
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Daniel PhillipsOctober 18, 2024
A solid read. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Patricia PerezJuly 28, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Edward NguyenNovember 15, 2024
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Linda MooreMay 01, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Not bad at all.
Mary WilsonAugust 20, 2024
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Sandra JohnsonJune 23, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Andrew PerezSeptember 24, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Linda ThompsonJanuary 29, 2024
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Daniel PhillipsJune 30, 2025
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Joshua WalkerMay 15, 2025
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Nancy KingFebruary 06, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
William BakerMay 13, 2024
It was just alright. It felt a bit repetitive in the middle. Could have been shorter. A generous 3 stars.
Mark JohnsonMay 02, 2024
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Patricia SmithDecember 30, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Kevin DavisAugust 02, 2024
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Carol RiveraJune 14, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Barbara NelsonNovember 05, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Donna ScottJanuary 07, 2025
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Kimberly EvansOctober 31, 2024
Pretty good overall. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
David RobinsonSeptember 06, 2025
I liked it for the most part. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Paul GarciaDecember 06, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
William LopezAugust 26, 2024
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Deborah MitchellJuly 14, 2025
Pretty good overall. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
James ThompsonOctober 09, 2025
It was okay. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
Kimberly EvansMarch 17, 2024
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Elizabeth RodriguezApril 27, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Jacob JacksonAugust 22, 2024
An average read for me. It felt a bit repetitive in the middle. Could have been shorter. Might work better for someone else, just wasn't completely for me.
Linda MillerJuly 10, 2025
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Michael LopezMay 02, 2025
It was just alright. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Probably won't read it again, but it was an okay way to pass the time.
Lisa SanchezFebruary 26, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Paul WilliamsMarch 25, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Patricia SmithJanuary 04, 2025
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. Might work better for someone else, just wasn't completely for me.
Thomas EdwardsFebruary 19, 2025
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Richard WilliamsApril 01, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Jessica GonzalezOctober 08, 2025
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
Karen SanchezSeptember 22, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Barbara AdamsDecember 03, 2024
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Thomas RobertsJuly 26, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Thomas RobertsDecember 24, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Brian NelsonSeptember 22, 2025
I have mixed feelings about this one. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
Sarah ThompsonSeptember 06, 2024
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Jennifer TaylorMarch 13, 2025
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. Might work better for someone else, just wasn't completely for me.
James WrightNovember 22, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Still a good book.
Sharon HernandezSeptember 17, 2024
I have mixed feelings about this one. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
Ashley GonzalezOctober 22, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Amanda NelsonAugust 09, 2025
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Elizabeth TurnerApril 05, 2025
An average read for me. It had some good moments, but the overall plot felt a bit disjointed in the second half. Might work better for someone else, just wasn't completely for me.
Christopher LewisNovember 20, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Ashley HarrisSeptember 03, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Deborah WhiteApril 18, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Kimberly RamirezMarch 23, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Mary KingJanuary 25, 2025
Not bad, but not my favorite. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. It's fine if you have nothing else to read.
Richard DiazDecember 07, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Kimberly RamirezMay 30, 2025
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Elizabeth TurnerJune 02, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Joshua SmithNovember 14, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Kimberly GarciaJuly 08, 2025
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Susan JacksonJanuary 14, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
