Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services – Practical Innovation and Strategic Lessons for Entrepreneurs and Visionaries
Guy Kawasaki
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
Jeff Gothelf
Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services
Stuart E. Jackson
Winning at New Products: Accelerating the Process from Idea to Launch
Robert G. Cooper
Winning At New Products: Creating Value Through Innovation
Robert G. Cooper
Product Design: Techniques in Reverse Engineering and New Product Development
Kevin N. Otto
Innovation Management And New Product Development
Paul Trott
Portfolio Management for New Products
Robert G. Cooper
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Brant Cooper
New Products Management
C. Merle Crawford
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Alexander Chernev
Every Product Manager's First 90 Days: A Workbook for New Product Managers
John Franck
New Product Development For Dummies
Robin Karol
Sustainable Materials - with both eyes open: Future buildings, vehicles, products and equipment - made efficiently and made with less new material (without the hot air)
Julian M. Allwood
Design and Marketing Of New Products (2nd Edition)
Glen L. Urban
How to License Your Million Dollar Idea: Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More
Harvey Reese
Lightning in a Bottle: The Proven System to Create New Ideas And Products That Work
David Minter
Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
Arthur G Cook MR
Product Leadership: Creating And Launching Superior New Products
Robert G. Cooper
Innovation on Demand: New Product Development Using TRIZ
Victor Fey