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Showing results for "Marketing Communication"

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don E. Schultz
Advertising: An Integrated Marketing Communication Perspective

Advertising: An Integrated Marketing Communication Perspective

George E. Belch
Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)

Jean-Marie Floch
Political Marketing in Canada (Communication, Strategy, and Politics)

Political Marketing in Canada (Communication, Strategy, and Politics)

Alex Marland
Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

Gwyneth Moore
Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Donald Parente
The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)

The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)

David McGrane
Out of the Garden: Toys and Children's Culture in the Age of TV Marketing (Culture and Communication in Canada)

Out of the Garden: Toys and Children's Culture in the Age of TV Marketing (Culture and Communication in Canada)

Stephen Kline
Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Shay Sayre
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)

Mark Weiner
Why Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Teams and Professional Service People

Why Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Teams and Professional Service People

Chris Merrington
Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Robyn Blakeman
Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry

Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry

Olga Mitterfellner
Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits

Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits

Nick Scarpino
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators

Johanna M. Lockhart
Promotional Strategy: An Integrated Marketing Communication Approach

Promotional Strategy: An Integrated Marketing Communication Approach

James F. Engel
The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

Anne-Sophie Bayle-Tourtoulou
Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

Esther Thorson
Consumer Democracy: The Marketing of Politics (Communication, Society and Politics)

Consumer Democracy: The Marketing of Politics (Communication, Society and Politics)

Margaret Scammell
Marketing Communication

Marketing Communication

Richard Varey