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"Marketing Communication"
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Don E. Schultz
Advertising: An Integrated Marketing Communication Perspective
George E. Belch
Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)
Jean-Marie Floch
Political Marketing in Canada (Communication, Strategy, and Politics)
Alex Marland
Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication
Gwyneth Moore
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Donald Parente
The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
David McGrane
Out of the Garden: Toys and Children's Culture in the Age of TV Marketing (Culture and Communication in Canada)
Stephen Kline
Entertainment Marketing & Communication: Selling Branded Performance, People, and Places
Shay Sayre
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)
Mark Weiner
Why Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Teams and Professional Service People
Chris Merrington
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry
Olga Mitterfellner
Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits
Nick Scarpino
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators
Johanna M. Lockhart
Promotional Strategy: An Integrated Marketing Communication Approach
James F. Engel
The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie Bayle-Tourtoulou
Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)
Esther Thorson
Consumer Democracy: The Marketing of Politics (Communication, Society and Politics)
Margaret Scammell
Marketing Communication
Richard Varey