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Showing results for "Consumer Psychology"

The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series)

The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series)

Gad Saad
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

Philip Graves
The Hidden YES: Decoding Consumer Psychology to Boost Sales in Finance and Insurance

The Hidden YES: Decoding Consumer Psychology to Boost Sales in Finance and Insurance

Matt Sucha
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Drew Eric Whitman
The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)

The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)

Michael I. Norton
Consumer Psychology for Marketing

Consumer Psychology for Marketing

Gordon R. Foxall
Handbook of Consumer Psychology

Handbook of Consumer Psychology

Curtis P. Haugtvedt
Consumer psychology

Consumer psychology

Cathrine V. Jansson-Boyd
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)

Angeline Close Scheinbaum
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

Graham Jones
Font Psychology: Why Fonts Matter and How They Influence Consumer Behavior (Business Psychology Books)

Font Psychology: Why Fonts Matter and How They Influence Consumer Behavior (Business Psychology Books)

Richard G. Lewis
Brand Psychology: Consumer Perceptions, Corporate Reputations

Brand Psychology: Consumer Perceptions, Corporate Reputations

Jonathan Gabay
Handbook of Consumer Motivations: The Psychology of the World of Objects.

Handbook of Consumer Motivations: The Psychology of the World of Objects.

Ernest Dichter
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)

L.J. Shrum
The Dark Side of Social Media: A Consumer Psychology Perspective

The Dark Side of Social Media: A Consumer Psychology Perspective

Angeline Close Scheinbaum
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Curtis P. Haugtvedt
Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

Linda M. Scott
Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

Lynn R. Kahle
Visual Marketing (Marketing and Consumer Psychology Series)

Visual Marketing (Marketing and Consumer Psychology Series)

Michel Wedel
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Steven S. Posavac