Advertising: An Integrated Marketing Communication Perspective
George E. Belch
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Don E. Schultz
Campaign Communication and Political Marketing
Philippe J. Maarek
The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
David McGrane
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Donald Parente
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits
Nick Scarpino
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators
Johanna M. Lockhart
The Iabc Handbook of Organizational Communication: A Guide To Internal Communication, Public Relations, Marketing, and Leadership (J-b International Association of Business Communicators)
Tamara Gillis
Promotional Strategy: An Integrated Marketing Communication Approach
James F. Engel
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership (J-B International Association of Business Communicators)
Tamara Gillis
Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)
Esther Thorson
Le Growth Hacking - 2e éd. : 8 semaines pour doubler le nombre de vos prospects (Marketing/Communication) (French Edition)
Frédéric Canevet
Le Growth Hacking : 8 semaines pour doubler le nombre de vos prospects (Marketing/Communication) (French Edition)
Frédéric Canevet
Marketing Communication
Richard Varey
Kama Sense Marketing: A Love Affair With Your Customers: Marketing Communication For Your Business
Jacob Levy
Dental Practice Management: A Guide on Marketing, Communication and Business Growth for Dentists and Practice Managers
Henry Neil Wilson
Developing a Creative and Innovative Integrated Marketing Communication Plan
James R. Ogden
Integrated Marketing Communication: Advertising and Promotion in a Digital World
Jerome M Juska
The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman